Medical Spa Insider

Candela’s CCO, Mary Trout, and medical director, Konika Patel Schallen, MD, join us on this episode of Medical Spa Insider for a wide-ranging discussion. They cover how Candela has weathered the COVID-19 storm and touch on worldwide data they're collecting as practices return to business operations. They also cover general medical spa best-practices regarding treating patients and bringing devices into a medical spa.

• What has consumer demand been as practices re-open?
• How are medical spas practicing safely?
• What are common business mistakes that medical practitioners make when opening?
• How do you choose a device for your practice?
• What is "consultative selling" and how can it benefit your practice, both when choosing a vendor and when interacting with patients?

Robin Patel, MD, director of infectious disease research at the Mayo Clinic, returns to speak about the current state of COVID-19 in the U.S. She covers transmission risk and how we can mitigate the spread of the disease, and outlines what the medical landscape might look like in the months to come.  

Additionally, Paul Edwards, CEO and cofounder of CEDR HR Solutions, talks about some of the practical realities of re-opening during COVID-19, such as:

• Protocols and procedures he sees in practices that maximize the health and safety of team members and patients;
• Where small business employees are commonly catching COVID-19;
• If employers can and should test employees for COVID-19;
• What to do if an employee tests positive;
• What to do if an employee doesn’t want to return to work;
• And more.

This week Steven Dayan, MD, FACS, speaks on the early days of medical aesthetic marketing and how he was able to pioneer many of the techniques that are commonplace today including establishing a web presence and authority marketing to the consumer. He also goes over his research regarding The Subliminal Difference – explaining how subtle changes can create dramatic results – and he talks about the nature of beauty vs attraction, and which one aesthetic providers should be most concerned about addressing.

Dr. Dayan is a professor and researcher has published over 130 articles in medical journals and 5 books. He is a NY Times and USA TODAY Best Selling Author. His accolades include the American Medical Association (AMA) Foundation’s Leadership Award and “Top Doc” recognition by numerous organizations including Castle Connolly and U.S News & World Report.

He is a member of American Society of Aesthetic Plastic Surgeons (ASAPS), American Academy of Facial Plastic Surgery (AAPFRS), American Society of Dermatologic Surgeons (ASDS) and serves on the Board of Directors for the Facial Plastic Surgery society as well as on the board of multiple medical journals including, Facial Plastic Surgery, Aesthetic Surgery Journal (ASJ), Cosmetic Dermatology and New Beauty Magazine. He is the current Co-editor of Modern Aesthetic Magazine and Web Editor of Facial Plastic Surgery Aesthetic Medicine.

He has authored 5 books, and is currently filming a 10 episode pilot series with Dr. Paul Nassif that is scheduled to air summer 2020. But it is in his role as an adjunct professor —teaching a popular undergraduate course: The Science of Beauty and Its Impact on Culture and Business – that his NYTimes Best Selling book Subliminally Exposed is based.

This week, Lori Robertson, MSN, FNP-C, talks about staking the success of her practice on the outcomes of her patients first. She goes over her focus on treatment efficacy and patient satisfaction over profits, and how she uses a team-based incentive structure to show appreciation without relying on commission for individual providers. She also talks about steps she’s taking to ensure the safety of her patients and her team as the country re-opens after COVID-19 shutdown, and how her patients have responded.

This week our panelists discuss new information about the PPP loan forgiveness application, and new interim rules introduced in the PPP Flexibility Act.

Panelists include:

• Alex Thiersch, JD, Founder and CEO, AmSpa
• Michael Byrd, JD, Partner, ByrdAdatto
• Ben Hernandez, Partner, Skytale Group
• Patrick O'Brien, Legal Coordinator, AmSpa

In this episode, Cameron Hemphill, CEO of Growth99, talks about techniques he sees that are allowing medical spa practices to both survive and thrive in the current climate. He talks about the importance of recurring revenue services and online sales, as well as how the innovative use of digital marketing can create market leaders today and in the future.

This episode’s guest is Mitra Silva, founder of medical interior design firm Simour Design. She covers how she takes ​patient experience, safety and comfort into account when designing medical aesthetic practices. Her specialized team of designers create intentional healing spaces within medical spas, surgical centers and all areas of health care.

Reunited and it feels so good! Join the incredible women from Medical Spa Show 2020’s All-Star Medical Spa Owners panel as they discuss their lessons learned and experiences during the COVID-19 crisis, as well as their thoughts, methods and tactics for re-opening. Hosted by AmSpa founder and CEO, Alex Thiersch, JD, and featuring:

• Shawna Chrisman, ACNP, MS, BC, FCCS, Destination Aesthetics;
• Anna Churchill, Synergy Face & Body;
• Lynn Heublein, Skin Spirit;
• Melissa Rogne, Rejuv Medical Aesthetic Clinic.    

Gabe Lubin, founder and CEO of Cartessa Aesthetics, speaks about his motivations for building Cartessa and his philosophy on creating devices for medical spas. He talks about what to consider when buying capital equipment and how to make careful decisions about adding treatments to your practice to achieve long-term success.

The panel gives an overview of updates to the Paycheck Protection Program, including the release of the loan forgiveness application.

Panel:

Alex Thiersch, JD, CEO and Founder, AmSpa

Michael Byrd, JD, Partner, ByrdAdatto

Brad Adatto, JD, Partner, ByrdAdatto

Ben Hernandez, Partner, Skytale Group

Patrick O'Brien, JD, Legal Coordinator, AmSpa

Listen in as Jeff Segal, MD, JD, weighs in on coronavirus: what we know, how to stay safe and steps to take as states begin to re-open. How careful do we need to be in our homes and in our businesses, and how long might this situation continue?

Panelists—including experts from AmSpa, ByrdAdatto and Skytale Group—review new information from the last two weeks regarding the Paycheck Protection Program. They cover new guidance on loan forgiveness, the recent statements from the IRS about whether the PPP money is tax-deductible and other challenges with the fast-changing nature of the program.

Panelists:

Alex Thiersch, JD, Founder and CEO, AmSpa

Michael Byrd, JD, Partner, ByrdAdatto

Brad Adatto, JD, Partner, ByrdAdatto

Patrick O’Brien, JD, Legal Coordinator, AmSpa

Ben Hernandez, Partner, Skytale Group

Alex Thiersch, Founder and CEO of AmSpa, talks with Alisa Lask, VP and General Manager of Galderma. Listen in to hear:

• How is Galderma is dealing with this crisis from a general standpoint?
• How Galderma is helping its small business clients?
• What insights does Galderma have about the impact of the virus on the aesthetics market?
• What plans does Galderma have to stimulate the market once we can reopen?
• Will interest for aesthetics procedures will still be strong post-COVID-19?
• What message would Galderma like to send to medical spas during this time?

The governor has allowed Texas medical practices to re-open, but what does that mean for Texas medical spas? Alex Thiersch, JD, Michael Byrd, JD, and Brad Adatto, JD, run through additional challenges that medical aesthetic practices might face from a regulation and enforcement standpoint.

Learn from Sarah Hamilton and Ashley Stepp of Sarah Hamilton Face in Liberty Lake, Washington, how retail has made a big difference during this difficult time and how Millennial clients are the drivers of huge retail spends, as well as other tactics for success during the downturn.

In this special episode of Medical Spa Insider, join Alex Thiersch and panelists Christie Hutchinson, QCC Healthcare Consultants; Brad Adatto, Michael Byrd and Renee Coover, ByrdAdatto as they go over what medical spas need to begin the process of reopening their businesses.

Read AmSpa's re-opening checklist here.

Download AmSpa's re-opening toolkit here.

Mary Beth Hagen, Founder and CEO, of TITAN Aesthetic Recruiting chats with Alex Thiersch, Founder and CEO of AmSpa, about aesthetic injector salaries, what makes a quality injector, and all things surrounding aesthetic recruiting and placement. 

This week's update on the Paycheck Protection Program discusses recent program updates. Additionally, the panelists talk about the program being refunded, provide some guidance on loan forgiveness, and touch on the states that are beginning to re-open for business.

Panelists:

Alex Thiersch, JD, CEO and Founder, American Med Spa Association

Patrick O'Brien, JD, Legal Coordinator, American Med Spa Association

Michael Byrd, JD, Partner, ByrdAdatto

Brad Adatto, JD, Partner, ByrdAdatto

Ben Hernandez, Partner, Skytale Group

Beto Casellas, CEO of CareCredit, and Bill Reiner, chief security officer of Synchrony Financial, talk about the coronavirus outbreak and what it takes to lead a company during uncertain times. How do you react to crisis? What steps do you take to communicate with your team? What can you do to keep everyone safe, both now and as states begin to come out of shelter-in-place?

The CARES Stimulus bill and its PPP program is a fluid situation. This podcast will cover the new updates with the program since last week and will provide insight how to get the most support possible from the CARES Stimulus bill for your medical spa. Are people getting funds? What should you do now that funding has run out?

AmSpa's Founder and CEO, Alex Thiersch, JD, shares 8 tips that could be key to the success of your medical aesthetic practice. This episode includes full audio from the first section of AmSpa's new Virtual Boot Camp. Visit americanmedspa.org/virtualbootcamp for more information.

The CARES Stimulus bill and its PPP program is a fluid situation. This podcast will cover the new updates with the program since last week and will provide insight how to get the most support possible from the CARES Stimulus bill for your medical spa.

Heather Rypien, BSN, RN explains how she was able to help build a practice making five-digit sales daily on injectable treatments. Note: This podcast was recorded the week before the widespread shutdown due to coronavirus.

Recording of a Live Q&A About What You Need to Know With:

• Alex R. Thiersch, JD, Founder and CEO, AmSpa
• Patrick O'Brien, JD, Legal Coordinator, AmSpa
• Ben Hernandez, Partner, Skytale Group
• Jessica Nunn, Partner, Skytale Group
• Michael Byrd, Founder and Partner, ByrdAdatto
• Brad Adatto, Founder and Partner, ByrdAdatto

Board-certified dermatologist Leslie Baumann, MD, talks about how online skin care helps her bring in revenue in a world of social distancing, and how her online software company—Skin Type Solutions—can help other practices do the same.

Alex Thiersch, JD, CEO and founder of AmSpa and Patrick O'Brien, Legal Coordinator for AmSpa, run through the requirements of getting a loan and what you need to start preparing, including:

• Who qualifies;
• How much they can get;
• What documentation they’ll need;
• What the process is like;
• And more.

This is an audio recording of a live webinar broadcast.

Click here to download the slides.

Click here to download the PPP Fact Sheet from the US Treasury Department.

Click here to download the loan guidance sheet from the US Chamber of Commerce.

Click here to download the PPP loan application.

Learn practical ways to get relief from stress and anxiety during this difficult time. Wendy Collier will offer things you can do each day to give you a break from feeling worried so you can be your more positive self. This includes a powerful daily practice you can do first thing each morning that will make a BIG difference in your entire day. Wendy will also share 5 ways you can manage any fears that come up so you can tackle the challenges that are in front of you, much more effectively and productively.

Hearing about the slowing economy and uncertainty is topic #1 in recent days. This discussion will highlight what we have control over at this volatile time. Learn strategies that provide you a baseline of information of how you can stay in action when and if appropriate for you. 

• Finance: Determining Cash Flow – Prioritize What You Have to and Can Skip Paying
• Finance: Negotiating with Vendors to Extend Your Terms and Get You Through
• Team: Transparency, Training, and Being a Good Source of Information and a Leader During a Crisis
• Virtual Tele Medicine and Video Conferencing:  Using systems to allows you to see patients for Consults, Pre-operative visits and Post-operative visits. 
• Train on Technical: Recommendation and Selling Skills during Possible Closure
• Putting a Virtual Special Sales Event Together to Create Cash Flow Now
• Advanced Gift Card Sales and Package Incentives Online
• Consider a Concierge Travel Service  

For the sample letter Bryan mentions, along with links to other resources, click here to download.

Jessica Nunn, partner of Skytale Group, was on live with Alex to discuss some ideas for managing and preserving cash flow in this difficult time. 

Learn how some of the industry's leaders are handling the situation surrounding COVID-19 at their own businesses. Nicole Chiaramonte, owner of Synergy MedAesthetics, Kennewick, Washington; Marria Pooya, managing partner of Greenwich Medical Spa; Bryan Munshower, co-owner of Beauty Marx, Doylestown, Pennsylvania and Ben Chew, owner/administrator of Illume Aesthetics, Ashland, Oregon, join us to discuss what they're doing to address the issues that are emerging.

Kim Chambers, HR Generalist from Cognos HR, helps answer the questions you have regarding how the coronavirus will affect your business.

Join this live recording of Medical Spa Insider as Dr. Robin Patel, the director of the Infectious Diseases Research Laboratory at the Mayo Clinic and the president of the American Society for Microbiology, helps answer the questions you have regarding the virus itself, its spread and social distancing.

After several high-profile medical spa arrests in 2018 and 2019, attorneys from the business and health care law firm ByrdAdatto speak about what these incidents mean for medical spas going forward, as well as the easiest ways practices can stay on the right side of investigators. Note: There were some feedback issues during the live recording; we’ve smoothed out the audio problems as best we could, and they do clear up after the first few minutes.

Join AmSpa from The Medical Spa Show 2020 for a “podcast roulette” recorded with special guests “Botox Josh” Davis, RN BSN, owner of Whisper Wood; Kelly Gibbs, RN, BSN, CANS, founder of Beauty Co.; Shelby Miller, DNP, FNP-C, founder of RUMA Aesthetics; and Anil Rajani, MD, owner of RajaniMD. In this completely raw and unedited recording, our guests open up and get real about some of the sexy and not-so-sexy things about their daily lives. WARNING: This is NOT the podcast to listen to in the car with your kiddos!

With over 34 years in Aesthetic Dermatology, Dr. Patrick Bitter, Jr. of Advanced Aesthetic Dermatology, joins us on the podcast to discuss the overlap between cosmetics and medicine, and the importance of having proper training and standards to provide good outcomes for all.

We’ve been told that pain turns into purpose, but how do you turn that idea into a reality? The founder and host of the one of the top podcasts in the nation, "Don't Keep Your Day Job," Cathy Heller, unpacks the tools you can use to find your purpose and happiness in life and in your medical spa career by making others feel visible, and contributing to yourself and the world every day.

In today’s podcast, AmSpa’s CEO, Alex Thiersch, chatted with Clint Berry, the CTO and co-founder of Weave, to discuss Weave’s smart phone system and software solutions, which have helped medical spas grow, retain and better communicate with patients across the entire customer journey.

Hermine Warren, APRN, CANS, took the leap into the world of aesthetics 15 years ago and hasn't looked back since. "Anyone can be great when there is a good outcome, but you need to be great when there is a bad outcome," she says. In this podcast, Warren shares her tips for success, including why she recommends an entire year of aesthetic training before you start injecting.

Lynn Heublein, CEO and co-founder of SkinSpirit, joins Alex this week to discuss the brand's history—dating back to 2003—and business strategy. She delves into how the SkinSpirit built its name on prioritizing customer experience, how it survived the recession, and how she used her experience in technology startups to build a 12-practice brand spanning multiple states. Listen in for a high-level breakdown of the business side of medical spas from one of the industry's best.

"The second you become overconfident, you become dangerous." Shelby Miller, DNP, FNP-C, founder of RUMA Aesthetics, known on Instagram as @Aesthetic_Injector, explains how you can replicate her journey in the aesthetics world by having the right intentions, finding the right mentor, and immersing yourself in education, training and networking with your peers.

Steven Weiner, MD, of The Aesthetic Clinique stopped doing surgery 15 years ago and says, “It was the best decision I made in my entire life.” Now he says other plastic surgeons are asking him for his business plan. In this episode, we take a deep dive into the services, consultation process and marketing tools he has used to gain great success in the medical aesthetics industry, including using IV therapy to draw patients into his practice.

For this episode, we're kicking it back to one of our favorite episodes from last year with Dr. Sheila Nazarian. She is a star that is still on the rise in the world of plastic surgery, and she talks about her goals, her motivations, and her influence in the world of social media. Listen in to hear stories from her career, her background, and her personal philosophy.

Anna Churchill, Founder and CEO of Synergy Face & Body in Raleigh, North Carolina, a 15-year-old medical spa with two locations and $11 million in revenue, shares her secret sauce for employee retention and culture, and the metrics she uses to measure profitability in her business.

AmSpa CEO Alex Thiersch and COO Cathy Christensen sat down with Terri Ross of Terri Ross Consulting to talk about what it’s like being a female entrepreneur in the aesthetics industry, and how medical aesthetic practices can scale their business to seven figures with simple sales training tools. Terri shares her tips on the benefit of performing longer consults, how you can invest back into your business, role-playing tips for your front desk staff and much more!

Jay Reyero, JD, of ByrdAdatto, and Patrick Armstrong O’Brien, JD, of AmSpa join Alex Thiersch for a live audience recording at the AmSpyrDatto retreat in Denver, where they preview the Model Rules for the medical aesthetics industry that AmSpa and ByrdAdatto are rolling out very soon.

Dr. Thuy Doan, founder of Bespoke Aesthetics + Concierge Medicine shares why a "less is more" approach is a long-term strategy for building trust with patients, and how simplicity can go above and beyond expectations.