This week, David Prokupek, CEO of Ideal Image, discusses how one of the biggest brands in medical spas weathered the COVID-19 shutdown and his outlook on the industry going forward. We cover:
- How Ideal Image was able to cope with COVID and come out successful;
- How strategies emerged to gather leads, even when the clinics were closed;
- The tremendous potential of medical aesthetics;
- Methods that they use to gain customers faster than the industry is growing;
- How launching a membership plan impacted their bottom line;
- Treatment areas with the biggest growth potential;
- Comparing the growth of medical aesthetics to other industry verticals;
- The most important KPIs for individual clinics;
- And more!
