This week, David Prokupek, CEO of Ideal Image, discusses how one of the biggest brands in medical spas weathered the COVID-19 shutdown and his outlook on the industry going forward. We cover:

  • How Ideal Image was able to cope with COVID and come out successful;
  • How strategies emerged to gather leads, even when the clinics were closed;
  • The tremendous potential of medical aesthetics;
  • Methods that they use to gain customers faster than the industry is growing;
  • How launching a membership plan impacted their bottom line;
  • Treatment areas with the biggest growth potential;
  • Comparing the growth of medical aesthetics to other industry verticals;
  • The most important KPIs for individual clinics;
  • And more!