Medical Spa Insider

This week, AmSpa President and COO, Cathy Christensen, speaks with Erika Barry, NP-C, MSN, international trainer and founder of Moksha Aesthetics. They discuss aesthetic detective work, personal branding and the importance of a pause. Their conversation includes:

• Barry’s journey from hospital to cosmetic clinic and medical spas;
• What led her to Patreon and how she became @injectorbunny;
• Stepping back and assessing the clues in a patient’s face;
• Her talent for patience with employees, marketing and patients;
• Marketing tips and how you make someone feel;
• The distinction between your reputation and your personal brand;
• Giving yourself the time to make a decision;
• And much more!

Foster community with Barry and fellow aesthetic visionaries as you re-energize at AmSpa’s Women in Aesthetics Leadership Conference November 1 – 3, 2023 in Miami.

This episode of Medical Spa Insider is sponsored by RepeatMD and HansBiomed. Visit https://www.repeatmd.com and https://www.mintliftsummit.com to learn more!

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Shannon Blake, senior partner manager at Podium, and Cortney Hall, clinic director and COO at Imago Medical. They speak about the increasing usage of AI in medical spas and how AI is streamlining text marketing for medical aesthetics. Their conversation covers:

• Automating features to get your time back;
• How AI assistants answer patient questions;
• What differentiates text marketing from email;
• Taking emotion out of communication with generative AI;
• What’s next with AI in medical spa marketing;
• Maintaining the human element;
• And much more!

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!

This week, AmSpa President and COO, Cathy Christensen, speaks with Nicci Levy, founder and CEO of Alchemy 43. They discuss how she built and defined a niche for Alchemy 43, best practices for her nationwide brand, and how becoming a mother has impacted her leadership. Their conversation covers:

• The story of Levy’s path to aesthetics and founding Alchemy 43;
• Advice for opening locations in new markets;
• Defining her brand’s focus on microtreatments;
• Supporting profit margins in an injectables-focused model;
• What the process of raising capital looks like and how to work with investors;
• The challenge of recruiting, training and retaining skilled injectors;
• Finding harmony between business leadership and family as a woman entrepreneur;
• And much more!

This episode of Medical Spa Insider is sponsored by RepeatMD and Boulevard. Visit https://www.repeatmd.com and https://get.joinblvd.com/amspa/ to learn more!

This week, AmSpa President and COO, Cathy Christensen, speaks with Paula Davis, JD, MAPP, founder and CEO of the Stress & Resilience Institute. They discuss the experience of burnout in the workplace, elements that contribute to this stress, and what leaders can do when they recognize burnout. Their conversation covers:

• How to handle the feelings associated with burnout;
• Sources of uncertainty and chronic stress in the workplace;
• The effects of a leader’s burnout on the team;
• The necessary process of introspection;
• Recognizing the line between stress and burnout;
• Davis’ mini checklist to recognize burnout;
• How to support recovery from stress and burnout;
• And much more!

This episode of Medical Spa Insider is sponsored by RepeatMD and Boulevard. Visit https://www.repeatmd.com and https://get.joinblvd.com/amspa/ to learn more!

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Liam Degnan, Director of Strategic Initiatives at Compliancy Group. They speak about HIPAA compliance in the medical spa space, where to start and how it benefits your business. Their conversation covers:

• How to mitigate your liability and make patients feel comfortable;
• The profitability of compliant businesses;
• Identifying risks and deficiencies in your workflows;
• Why your business needs personalized policies and forms;
• What training your employees need;
• Sources of trouble in your medical spa’s compliance;
• When you get fined and how to protect your business;
• And much more!

Read more about complying with HIPAA in AmSpa’s recent blog post.

This episode of Medical Spa Insider is sponsored by RepeatMD and Boulevard. Visit https://www.repeatmd.com and https://get.joinblvd.com/amspa/ to learn more!

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Mitra Silva, founder of medical interior design firm Simour Design. They discuss how medical spas can utilize their vertical real estate to level up profitability, efficiency and the patient experience. Their conversation covers:

• Designing for your business workflow to maximize profitability and efficiency;
• Using every inch of real estate with vertical square footage;
• Allocating space based on your practice’s budgetary breakdown;
• Costs of renovation and ROI on spending for your space;
• Pain points for medical spa spaces;
• Applying psychology in intentional design;
• How lighting, location and decluttering engage your patients;
• And much more!

This episode of Medical Spa Insider is sponsored by RepeatMD and Boulevard. Visit https://www.repeatmd.com and https://get.joinblvd.com/amspa/ to learn more!

In this week's episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Kathy Taranto, managing partner at AesthetiCare Medspa and MINT Aesthetics. They discuss how her business has grown over time, the partnership that has built a network of medical aesthetic clinics across the country, and the practices that make her team successful. Their conversation includes:

• Her history in aesthetics, growth and expansion;
• Teaming up with Cosmetic Physician Partners;
• How to increase your buying power and why;
• What changed her mind about partnering and its impact on her business;
• Trends in patient behavior and economic fears;
• Finding the right team members and training them for success;
• How a medical spa can increase its repeat patients;
• And much more!

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!

This week, AmSpa President and COO, Cathy Christensen, speaks with Bryan Durocher, founder of Essentials Spa Consulting and Durocher Enterprises. They discuss how he got his start in the beauty industry and business education, finding the right mix of services for your medical spa, and the business strategy he shares with clients. Their conversation includes:

• The perspective he brings to his clients;
• What’s changed in the advice he shares today;
• Good practices of medical spa memberships;
• Having a plan for your services;
• Educating patients on the options available;
• Training and empowering your staff to convert;
• Industry growth, competition and predictions for the future;
• And much more!

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!

In this week’s episode, AmSpa COO, Cathy Christensen, speaks with Heather Hickman, VP of education at Dermalogica. They discuss the role of aestheticians in medical spas and what practices should look for in a skin care line. Their conversation includes:

• The value that aestheticians bring to medical spas;
• Skills that an aesthetician needs to be elevated in a medical spa field;
• An aesthetician’s role in safety and pre-treatment care;
• Dermalogica’s MediSpa Professional Accreditation program;
• What to look for in an ideal aesthetician for your medical spa;
• The trust factor for aesthetic patient relationships;
• What to look for when choosing a skin care line;
• And much more!

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Bill Fukui, senior VP of business development at MedShark Digital. One of the most experienced medical and dental marketers, Fukui details the ways digital marketing has evolved since he first entered the field in 1995 and shares best practices for medical spa owners who want to get more leads from search traffic. Their conversation covers:

• The beginnings of the SEO model and adapting marketing practices;
• Challenges for practitioners trying to level the search playing field;
• How to strengthen your domain authority;
• What type of content to put on your website and where to source ideas;
• How to reach micromarkets using Google Map Pack;
• Using traffic data and timing to improve your marketing;
• Low-hanging fruit for medical spa advertising;
• And much more!

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/
to learn more!

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Brittny Williams Howell, board-certified vascular surgeon and CEO of Morph Med Spa in Ridgefield, Connecticut. They discuss medical weight loss programs, the effectiveness of weight loss solutions and the financial implications of working with a compound pharmacy vs. health insurance. Their conversation covers:

• Elements of a sustainable weight loss journey;
• Comparing the effectiveness of medication for weight loss;
• The science of GLP-1 and insulin for your metabolism;
• Public misconceptions about semaglutide;
• Why some medical spas work with compounding pharmacies;
• How she handles working with insurance;
• The future of medication for weight loss;
• And more!

Read more about the ongoing lawsuits filed by Novo Nordisk, maker of Ozempic and Wegovy, at the AmSpa Now blog. Stay tuned for new updates on the subject as more info becomes available.

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/
to learn more!

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Patrick O’Brien, JD, of AmSpa and ByrdAdatto, to discuss the legal concerns with compounded semaglutide and its name-brand drugs. They talk about the basic legal implications of Ozempic and recent lawsuits, compounding pharmacy issues and general guidelines for navigating this area of the law. Their conversation includes:

• How compounding pharmacies began compounding semaglutide;
• Patent protections for the name-brand manufacturer;
• Semaglutide salts and FDA warnings about base ingredients;
• The recent lawsuits and the issues at play;
• Trademarks, advertising and claims;
• How your medical spa can stay compliant when offering compounded semaglutide;
• And more!

Read more about the ongoing lawsuits filed by Novo Nordisk, maker of Ozempic and Wegovy, at the AmSpa Now blog. Stay tuned for new updates on the subject as more info becomes available.

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!

This week, AmSpa COO, Cathy Christensen, is in conversation with Christin Trujillo and Jessica Nunn, co-partners of Maven Financial Partners. They discuss the benchmarks in medical spa financials, setting aesthetic practices up for success and their upcoming master class event. Their conversation includes:

• The story that financial data tells;
• Industry-wide trends from their benchmarking report, in context;
• The experts and reports you need on your side;
• How to know when you can raise prices, move to a bigger space or hire more people;
• What to expect at Advanced Practice Management Symposium: Medical Spa Finances;
• Using data analysis to course-correct and create a roadmap for where you want to go;
• And much more!

If your aesthetic practice has been open and successful for at least three years and you want gain a deeper understanding of your financial story with the experts at Maven Financial Partners, register at https://americanmedspa.org/medspafinances2023
to sign up for Advanced Practice Management Symposium: Medical Spa Finances on August 19 – 20, 2023. Space is limited, so register today to reserve your seat!

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Taylor Siemens, NP-C, founder of Aesthetic Care NP and clinical director of Vitalyc Medspa. They discuss medical weight loss programs and protocols for offering semaglutide in your aesthetic practice. Their conversation includes:

• Semaglutide’s history and current usage;
• Controversy over supply and compounding;
• Determining whether someone is a candidate for the medication;
• Following FDA guidelines and designing a protocol;
• Health screening, follow-up and monitoring patients on this medication;
• Mechanism of action and potential side effects of semaglutide;
• And more!

Read more about the ongoing lawsuits filed by Novo Nordisk, maker of Ozempic and Wegovy, at the AmSpa Now blog. Stay tuned for new updates on the subject as more info becomes available.

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Cameron Hemphill, founder and CEO of Growth99. They talk about the start-up, growth, mature and exit phases of medical aesthetics and how to effectively market your practice. Their conversation covers:

• Preparing for market situations to mitigate risk;
• Setting up a digital foundation when opening a medical aesthetic practice;
• Client retention recommendations for the growth phase;
• Where to invest in marketing for the aesthetic audience;
• Competing for search result visibility and the cost of lead generation;
• Giving up control and getting your time back in the mature phase;
• Recognizing which stage you’re in to continue your growth trajectory;
• The two types of businesses and the exit phase;
• And much more!

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!

This week, AmSpa COO, Cathy Christensen, speaks with Shawna Chrisman, NP, about her “case study” journey in aesthetics since founding Destination Aesthetics in 2011. They talk about her business' growth and where she’s going as a leading woman in aesthetics.

• Destination Aesthetics’ evolution and mission;
• Current trends within her patient spending;
• How to pivot and where to invest when you see a revenue decrease;
• Why she decided to scale her medical spa;
• The next stage in Chrisman’s career;
• Navigating that transition after partnering with private equity;
• Being present and her thoughts on “balance;”
• Excitement for the Women in Aesthetics Leadership Conference;
• And much more!
• Note: Episode may include explicit language.

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Bree Black, co-founder of Job Snob. They discuss their specialized medical spa job board, recruitment in aesthetics, and more. Their conversation covers:

• The value of a database and job board for the aesthetic industry;
• Which roles are suited for concierge recruiting;
• Job Snob’s signature recruitment process;
• How to attract and retain the best talent;
• What’s important to medical spa employees;
• Turnover and the status of the job market;
• How Job Snob has grown to meet a need for hiring resources;
• Which health care practitioners are transitioning to aesthetics;
• And more!

AmSpa Members save 10% on job postings at https://americanmedspa.org/medical-spa-job-board. Check your welcome email or contact us for your exclusive promo code.

This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Ryan Rao, chief development officer, and Ryan Rose, CEO, of VIO Med Spa. They discuss what drew them into medical aesthetics, how they launched the VIO Med Spa franchise, and what advantages franchising brings for owners. This conversation covers:

• How they evolved from a single unit med spa to launching a franchise;
• Creating a comprehensive guest experience;
• Challenges and bootstrapping during the pandemic;
• Generational differences in adopting medical spa treatments;
• Investment, returns and the unit economics of franchising;
• Why aesthetics lends itself to franchises;
• What they offer for training and development, vendor negotiation, marketing and branding;
• The learning curve, community support and how they protect franchises with compliance;
• How franchising works: investment, timeframe, site selection, templates, community impact;
• And much more!

In this week’s episode, AmSpa COO, Cathy Christensen, continues her conversation from an April 2023 primetime webinar with industry experts Beto Casellas of Synchrony; Paul Edwards of CEDR HR Solutions; Kaeli Lindholm of KLC Consulting; Lauren Olson, PA-C, of Radiance Medical Aesthetics & Wellness; Alex R. Thiersch, JD, of AmSpa; and Christin Trujillo of Maven Financial Partners. They discuss the present economic concerns and offer strategies to medical spa owners shoring up their businesses. In Part 2, they cover:

• Which key performance indicators (KPIs) medical spa owners should be tracking;
• How to take care of your team;
• Capturing market share in turbulent times;
• Value and price when patients have tighter budgets;
• Insight from business owners during the 2008 recession;
• Setting up your medical spa to thrive;
• Finding partners and resources to make smart business decisions;
• And more!

Visit AmSpa’s Webinar Library to watch the full webinar, view speaker information and explore the educational content of more than 180 recorded webinars.

In this discussion from an April 2023 webinar, AmSpa’s COO, Cathy Christensen, speaks with Beto Casellas of Synchrony; Paul Edwards of CEDR HR Solutions; Kaeli Lindholm of KLC Consulting; Lauren Olson, PA-C, of Radiance Medical Aesthetics & Wellness; Alex R. Thiersch, JD, of AmSpa; and Christin Trujillo of Maven Financial Partners. These industry experts discuss the present economic concerns and offer strategies to medical spa owners shoring up their businesses. In Part 1, they cover:

• How economists define a recession;
• What medical spa owners are seeing on the ground;
• Trends in aesthetic practice revenue and patient behavior;
• Tactics to financially strengthen your medical spa;
• The consumerism of health care and being transparent with patient costs;
• How well-engaged employees can help you succeed;
• Capitalizing on opportunity with expansions;
• And more!

Stay tuned for Part 2 to learn more about how they have weathered financial storms in the past and come away with strategies that can help you protect your business.

In this episode, AmSpa’s COO, Cathy Christensen, speaks with Paul Edwards, CEO and founder of CEDR HR Solutions. They discuss how businesses can recognize, resolve and prevent conflict in the workplace, drawing on Edwards’ over 30 years of experience as a manager and business owner. Their conversation covers:

• Understanding the baggage we have when giving feedback;
• How conflict can look at different stages of management;
• What kinds of conflict occur, with examples;
• The first steps to resolving conflict;
• Advice on multigenerational differences between employees;
• Using core values as a guiding principle for the business;
• Nurturing employee relationships to foster a better workplace;
• And more!

Read more about how to attack the conflict, not the people, with the help of CEDR HR Solutions’s Conflict Resolution Guide.

This week, we revisit our conversation with Hermine Warren, DNP, APRN, CANS, owner of Facialogy Medical. She took the leap into the world of aesthetics almost 20 years ago and hasn't looked back since. In this podcast, Warren shares her tips for success, including why she recommends an entire year of aesthetic training before you start injecting. They discuss:                        


• How Warren made her way into the aesthetics arena;
• Connecting with her patients as a participant in the field;
• The business model that helps patients feel prioritized instead of commoditized;
• How to control your expenses and prepare for patient safety as a solo practitioner;
• Her philosophy around sharing knowledge and networking with colleagues;
• How she gets business without self-promotion on social media;
• The importance of communicating realistic expectations with your aesthetic clients;
• And much more!

This week we revisit our conversation with Hally Pinaud, VP of product marketing at Podium. She spoke on all things marketing in the medical aesthetic space, covering:

• The power of online reputation management;
• How to arm small businesses to compete in the age of Amazon;
• The need to be innovative to market in the medical spa industry;
• Consumer research around local businesses;
• How small business owners feel about their prospects going forward in 2022;
• The consumer focus on ease of doing business, and what that specifically means for medical spas;
• The importance of being involved in your community;
• How text message marketing can be a game-changer for local businesses;
• And more!

In this Medical Spa Show edition of Medical Spa Insider’s Member Spotlight series, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Lindsay Perkins, FNP-C, APRN, MSN, of Spa Trouvé; Cameron Moskos, PA-C and her team from Cameo Facial Aesthetics; and Ally Rucker, NP, of Spa Trouvé. Bailey hears about their Vegas and MSS experiences, covering:

• Their travel skin care lineup;
• The people, support and empowerment at MSS;
• Dinner reservations and entertainment in Vegas;
• Free samples and noteworthy booths at the Expo Hall;
• Favorite education tracks and the compliance factor;
• This year’s Opening Night Party;
• And much more!

Note: Episode may include explicit language.

In this Medical Spa Show edition of Medical Spa Insider’s Member Spotlight series, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Roxanne White, NP-C, MSN, of Radiance by Roxanne; Kat Lofley, DNP, APRN, CNM, WHNP-BC, of Renewal Aesthetics and Sexual Wellness; and Vrinkley Pruna, MSN, NP, of Shape & Skin Medical Spa and Weight Loss. Bailey learns about their MSS experiences, including:

• Why they keep coming back to MSS;
• Their Vegas club and food preferences;
• The experience of two first-time faculty;
• Learning and new education tracks;
• Their favorite vendors on the show floor;
• Seeing the bigger picture;
• And more!

Note: Episode may include explicit language.

In this Medical Spa Show edition of Medical Spa Insider’s Member Spotlight series, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Brandon Mullen, BSN, RN-BC, of Aiyana Atelier, Neekan Rivera, PA, of Aere Aesthetic, and Brandy Thompson, APRN-BC, of Prescription Beauty Medical Aesthetics. Bailey learns about their MSS experience, plus:

• Their dedication to skin care while traveling;
• How they spend their time in Vegas;
• What keeps them coming back to Medical Spa Show;
• Standout vendors in the Expo Hall;
• How fast the industry is growing;
• And more!

Note: Episode may include explicit language.

In this episode, AmSpa CEO, Alex R. Thiersch, JD, checks in with Dr. Kay Durairaj, internationally renowned facial plastic surgeon and founder of Beauty By Dr. Kay, on site at Wynn Las Vegas during Medical Spa Show 2023. Their conversation covers:

• Building the foundation of the face with biostimulators;
• Her favorite parts of the conference;
• Takeaways from the diversity in aesthetics panel;
• Her thoughts on an accreditation system for injectors;
• The reality of adverse events and how to prepare for them;
• Her passions and future exit plan;
• Countering red flags in the industry;
• And much more!

Leading up to Medical Spa Show 2023, we met up with some of our talented presenters! Subscribe on your favorite podcast platform to catch each of these lightning round preview episodes.

In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with George Baxter-Holder, DNP, ARNP, CANS, and Hermine Warren, DNP, APRN, CANS, original faculty of AIA Foundations of Injection Anatomy and Practice. They discuss the course and giving back to the industry as aesthetic trainers. This conversation covers:

• How they have supported their educational growth in aesthetics;
• The importance of credentialing yourself and continuing to learn;
• Giving new injectors a foundation in safety and excellence;
• What makes the AIA Foundations course stand out;
• How the fundamentals of aesthetics help attendees determine their career trajectory;
• Learning from the mistakes of others;
• Demystifying the glamour of running an aesthetic business;
• And more!

Baxter-Holder and Warren will be presenting Foundations of Injection Anatomy at Medical Spa Show on Friday, February 3, 2023 at Wynn Las Vegas. Check out the 2023 course dates for AIA Foundations of Injection Anatomy and Practice at https://americanmedspa.org/aiafoundations.

This episode of Medical Spa Insider is sponsored by AestheticsPro. Visit aestheticspro.com/amspa to learn more!

Leading up to Medical Spa Show 2023, we met up with some of our talented presenters! Subscribe on your favorite podcast platform to catch each of these lightning round preview episodes.

In this episode, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with RepeatMD co-founders Christopher Chomenko and Philipp Sitter. They speak about what inflation means to medical spas and what they can do about it, along with strategies for patient retention. Their conversation covers:

• Inflation as part of the cyclical economic life cycle;
• How Gen Z and Millennial spending habits continue to support aesthetics;
• Why now is the time to know your numbers;
• How to keep your employees motivated in tough times;
• The value of recurring revenue;
• How patient financing gives clients access to their desired outcomes;
• Using loyalty and referral programs to introduce patients to new services;
• And much more!

Leading up to Medical Spa Show 2023, we met up with some of our talented presenters! Subscribe on your favorite podcast platform to catch each of these lightning round preview episodes.

In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Erin Hennessey, APRN, DNP, owner of Blush Aesthetics and course chair of Turning Your Practice Up to 11: Energy Device Master Class at Medical Spa Show 2023. She speaks about the impetus for putting on this course, introduces its expert instructors and discusses the value of energy device training for new and existing practices. Their conversation covers:

• Her history in nursing, cosmetic injectables and laser energy devices;
• Building and growing practices with laser devices;
• Empowering providers with the background knowledge to ask the right questions;
• Learning from the experience of other aesthetic providers;
• What you can expect to learn from the energy device master class;
• Utilizing the devices you have and determining what you need;
• And more!

Learn from Hennessey; Loretta Zanetti, ARNP; and Jordan White, ACNP-S, BSN, RN, CNI, during Turning Your Practice Up to 11: Energy Device Master Class on February 2, 2023 at Medical Spa Show. If you're looking to enhance your clinical skills, make sure to sign up ASAP while seats are still available!

This episode of Medical Spa Insider is sponsored by AestheticsPro. Visit aestheticspro.com/amspa to learn more!

In this week’s episode we’re flashing back to our chat with Jeffrey Segal, founder of eMerit, as he unpacks the risks and opportunities of reputation management in the aesthetics space. Is there a strong correlation between online reviews and the efficacy of medical spas? Find out how you can best prepare your practice for negative reviews.

Jeffrey J. Segal, MD, JD, is a neurosurgeon turned serial entrepreneur turned attorney at ByrdAdatto who has literally been in both business and medicine. Segal was a neurosurgeon in private practice before beginning the second phase of his career as a serial entrepreneur in the healthcare field. He then founded or co-founded four separate health care startups. Segal lives and breathes healthcare and understands it viscerally.

This week, we revisit our conversation with financial consultant Jessica Nunn. She dives into the ins and outs of finances in the medical aesthetic space. In this wide-ranging discussion, she covers:

• How data can help predict the future of your practice;
• Knowing your numbers in order to be proactive instead of reactive;
• Things you need to think about when starting up a new medical aesthetic practice;
• What to focus on when growing and scaling your practice;
• Ways to improve practices that are already doing well;
• Common financial mistakes that business owners make;
• Basic financial reports business owners need to understand;
• And more!

Skytale Group is hosting a Medical Spa Mergers & Acquisition (M&A) Summit on Thursday, February 2, 2023 at Medical Spa Show. Register now to reserve your space!

Nunn will present Financials 101 within The Business of Medical Spas education track at Medical Spa Show 2023 on Saturday, February 4, 2023 at Wynn Las Vegas. Attend this session to learn the best ways to review your profit and loss statement and balance sheet, identify where your money is going in your medical spa and assess the financial health of your practice so you can make better decisions and make more money. 

In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Steven F. Weiner, MD, board-certified Head and Neck surgeon and founder of Sonosthetics and The Aesthetic Clinique. They discuss how ultrasound came to aesthetics, when and why to use it in your medical spa, and how you can learn this technology for the benefit of your patients. Their conversation covers:

• How Dr. Weiner first learned about incorporating ultrasound in aesthetics;
• Dialing in with ultrasound guidance;
• The value of ultrasound for complications, anatomy and injection techniques;
• How and where to use ultrasound in everyday practice;
• How an inside look reveals discrepancies from textbook anatomy;
• Patient response to ultrasound use;
• The two complications that make ultrasound use essential;
• How to become comfortable reading ultrasound;
• What to expect from his Ultrasound Fundamentals course;
• And more!

In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Patrick Urban, President of Merz Aesthetics North America. They take a macro look at the industry and discuss the first findings of new aggregate point-of-sale data, along with the impact of Gen Z and Millennials in medical spas, the patient journey, and the role of biostimulatory products. Their conversation covers:

-The advantages of being a privately-held company;

-How loyalty programs are supporting both practitioners and patients in tough economic times;

-Their pro-growth strategy across the industry;

-The shift in the demographic makeup of the medical spa patient population;

-How individuals are empowered to come forward and talk about treatments, clean ingredients, and sustainability;

-Upselling opportunities to build long-term trust relationships with patients;

-Retaining patients with your talent, experience, and expertise; 

-How biostimulatory products are contributing to the market;

-And much more!

This week, we revisit our conversation with triple-board-certified dermatopathologist Gretchen Frieling, MD, when she joined us to talk about her journey into medical aesthetics. In this wide-ranging conversation, she delves into the importance of trusting your gut when deciding your next move and how cohesive community can benefit everyone in the industry.

In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Loretta Nguyen Zanetti, APRN, of Erasable Inc. Medical Spa & Aesthetic Institute. Zanetti and co-owner Kristen Capo, APRN, and their physician partners, Andrew Walter, MD, and Nadia Pile, MD, lead the talented staff at their Tampa, Florida facility. They talk about the energy device industry, covering topics such as:

• The lack of education for energy-based devices and why it might be behind;
• How she got started in laser tattoo removal and built her business;
• The way she grew her practice, one device at a time;
• How she kept costs low when she first opened; 
• The timeline to profit with aesthetic devices;
• How she found her market and chose a business location, and much more!

Learn from Zanetti through advanced didactic education and live hands-on demonstrations during the Energy Device Master Class at Medical Spa Show 2023, on Thursday, February 2, 2023 at Wynn Las Vegas. View the agenda and register your team today at https://www.medicalspashow.com/.

In this week’s episode, we revisit our conversation with board-certified plastic surgeon and internationally recognized facial anatomist Christopher C. Surek, DO, FACS. He talks about how the Academy for Injection Anatomy goes above and beyond to hone injectors’ knowledge of anatomy, skill with injectable treatments and ability to manage complications. He covers:

• Developing his passion for head and neck anatomy;
• His perspective as an injector, plastic surgeon and anatomist;
• The benefits of cadaveric dissection injectable training;
• Developing new ways to view and understand anatomy;
• How the hands-on course helps to understand the three-dimensional anatomy of the face;
• A quick breakdown of facial layers and his approach to teaching; and
• How use of ultrasound can lead to better injectable results.

This week we revisit our conversation with Christie Hutchinson, RN, MBA, of QCC Healthcare Consultants. She talks about OSHA and answers a number of compliance questions, including:

• What is OSHA?
• Where do majority of OSHA complaints come from?
• What are the most common OSHA violations?
• What are minimum compliance standards for light-emitting devices?
• What do you do in case of an OSHA investigation?

In another episode of Medical Spa Insider’s Member Spotlight miniseries, AmSpa’s membership relationship development specialist, Michela Bailey, speaks with Lily Nizam, PA-C, CPCP, of Alabama Surgical Arts. Their conversation covers some of the nitty-gritty details of working in the aesthetic industry, including:

• Applying the knowledge she gains from conferences;
• The skin care products she’s using;
• Her hobbies outside of the practice;
• Her relationship with needles;
• Inviting positive energy into her life;
• And much more!

Note: Episode may include explicit language.

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Skya Jones, MedSpa Education Manager, Boulevard. They discuss what medical spas can do to prioritize patient experience. Their conversation covers:

• Her spa management background and changes she made to boost business;
• How software companies have entered the medical spa vertical;
• Creating a streamlined client experience;
• The importance of prebooking and marketing for repeat patients;
• The crossover between salons and medical spas;
• What’s missing in aesthetic software;
• How and why to invest in your front desk team;
• And much more!

Note: Episode may include explicit language.

This episode of Medical Spa Insider is sponsored by WellReceived and RepeatMD. Visit https://www.wellreceived.com/ and https://www.repeatmd.com/ to learn more!

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Jill Behm, General Manager, CareCredit Specialty – Cosmetic and Spa, in a conversation on patient financing in aesthetics. They cover: 

• What makes aesthetic practices uniquely suited to patient financing;
• The importance of repeat patients in medical spas and the impact of financing on the average ticket;
• How to insert financing and payment options throughout the patient’s decision timeline;
• The process of incorporating CareCredit into an aesthetic practice;
• How deferred interest promotions help your patients avoid extra costs;
• The industry response from extending enrollment to nurse practitioners in states that allow independent practice;
• The benefits of having a patient financing option when an economic downturn comes;
• And much more!

This episode of Medical Spa Insider is sponsored by WellReceived and RepeatMD. Visit https://www.wellreceived.com/ and https://www.repeatmd.com/ to learn more!

In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Michael S. Byrd, JD, and Bradford E. Adatto, JD, of national business and health care law firm ByrdAdatto. They discuss the latest in aesthetics compliance concerns and what medical spas should know about IV therapy compliance. They cover:

• What’s on their radar for 2022 compliance issues in aesthetics: private equity, mergers and acquisitions, and the idea of integrated health care;
• How the corporate practice of medicine and scope of practice regulations compare for IV bars vs. traditional medical settings;
• Standing orders and who can use independent medical judgment to make IV therapy treatment determinations;
• How nursing boards view administering IVs;
• What the risks are for noncompliance in IV therapy;
• Delegation and good faith exams in IV bars;
• How pharmacy boards regulate licensing and compounding IV medication;
• What the enforcement atmosphere is at the moment, and more!

This episode of Medical Spa Insider is sponsored by WellReceived and RepeatMD. Visit https://www.wellreceived.com/ and https://www.repeatmd.com/ to learn more!

In this week’s episode, AmSpa Founder and CEO, Alex R. Thiersch, JD, and AmSpa Membership Relationship Development Specialist, Michela Bailey, team up to speak with Michele Pelafas, Founder and Artistic Director of Michele Pelafas, Inc. After a tour of Pelafas’ Chicago area design studio + salon equipment showroom, they sat down to talk about interior design for beauty. Their conversation covers:

• Finding the clinical, spa and beauty connection;
• How her team identifies what the client wants;
• Reflecting brand identity into medical spa design;
• The phases of the design process;
• How Pelafas came to fill the holes in the market;
• Making business decisions that align with purpose and vision;
• How startups should prepare for interior design;
• What’s next for her business, and much more!

This week, AmSpa Founder and CEO, Alex R. Thiersch, JD, speaks with Jonathan Kaplan, MD, MPH, a board-certified plastic surgeon based in San Francisco and Founder and CEO of BuildMyHealth, a price transparency/lead generation platform. They speak about the No Surprises Act and how it impacts medical spas. Their conversation covers:

• Dr. Kaplan’s history with price transparency and the resources he developed for providers;
• The three recent legislation efforts governing price transparency;
• How medical aesthetics is affected by new measures against surprise bills;
• What you need to include in a good faith estimate;
• Why medical spas should care about complying with the No Surprises Act;
• Who is required to get a good faith estimate;
• Why it’s taken so long to get medical practices to share their pricing;
• And more!

In this episode, AmSpa Founder and CEO, Alex R. Thiersch, JD, speaks with Travis Mahan, EVP Global Sales & Marketing, Advalight EPS; President, Advalight Corp. Mahan joins us to share his insight on laser devices after more than 20 years in the industry. Their conversation covers:

• What equipment a startup practice might consider;
• Metrics to determine return on investment for a laser in your practice;
• Aligning your device purchase with your business plan;
• What medical spas should ask laser reps before purchasing a device;
• Understanding the reality of purchasing and operating the device;
• Red flags when working with sales reps and device companies;
• How to calculate your treatment price;
• And much more!

This week, AmSpa Founder and CEO, Alex R. Thiersch, JD, speaks with Leslie Tracey, Founder and Principal of Tracey Donavan Insurance & Retirement Services. They discuss how she brings a women first approach to business and the importance of planning for risk. Their conversation covers:

• Teaching owners to protect themselves, their businesses and their people;
• Where to focus during the three phases of business;
• The importance of defining your vision for your business;
• How to build regimens and commit to routines;
• The responsibility medical providers carry for the practice;
• How to plan for risk;
• What to look for in a financial advisor;
• And much more!

This week we revisit our conversation with Erin Hennessey, APRN, when she stopped by to talk about all facets of energy-based skin treatment. In this wide-ranging discussion, she covered:

• Her path from energy-based treatments for burn injuries to scar treatment to skin rejuvenation;
• The importance of listening to what the patient wants to improve first;
• Steps to take before opening your own practice;
• Ways she gets patients to adopt energy-based treatments;
• The importance of social media in marketing energy-based treatments;
• How to decide when to add devices to your practice;
• What to consider when choosing which device to add;
• Ablative vs. non-ablative lasers and legislative trends with regard to supervision; and
• Who should be able to provide laser treatments.

This week we revisit our conversation with Michael S. Byrd, JD and Brad E. Adatto, JD of ByrdAdatto when they took a deep dive into the legal issues regarding medical spa ownership and the specifics of the corporate practice of medicine. They covered questions like:

• What is the corporate practice of medicine?
• Why does the corporate practice of medicine matter?
• Who can legally own a medical spa?
• What are the risks of not following the corporate practice of medicine?
• What is a Management Services Organization (MSO)?
• What is driving regulatory focus on MSOs in California?
• How does the corporate practice of medicine affect medical spas in Texas?
• And more!