This week, Ryan Metcalf, SEO manager for DoctorLogic, talks about search engine optimization (SEO) and medical aesthetics practices. He shares some takeaways from the recent Google I/O conference as well as shedding light on topics such as:

  • Common website red-flags Google may penalize;
  • The complexities of blogging for SEO;
  • The risks of duplicated content;
  • How to structure web pages to rank higher in Google searches;
  • The most common things businesses are¬†not¬†doing to optimize their SEO;
  • The importance of Local Group searches and how to rank in them;
  • Search lessons learned from COVID;
  • And more!