This week, Hally Pinaud, VP of product marketing at Podium, stops by to talk all things marketing in the medical aesthetic space. She covers:

  • The power of online reputation management;
  • How to arm small businesses to compete in the age of Amazon;
  • The need to be innovative to market in the medical spa industry;
  • Consumer research around local businesses;
  • How small business owners feel about their prospects going forward in 2022;
  • The consumer focus on ease of doing business, and what that specifically means for medical spas;
  • The importance of being involved in your community;
  • How text message marketing can be a game-changer for local businesses;
  • And more!