On this week’s episode, Melissa Mickelson and Jessica Stellwagen, co-founders of Bodify, talk about how they built a successful medical spa practice focusing on CoolSculpting alone. They discuss:

  • Going into business with family;
  • Why they chose to only offer CoolSculpting;
  • How to build a patient base with one technology;
  • The benefits of establishing an identity early;
  • How to approach referrals to other medical aesthetic practices;
  • Building patient retention through patient experience;
  • The process of fundraising for the start-up;
  • Overcoming fear to make decisions to grow the business;
  • The need to constantly gain new patients with CoolSculpting;
  • How to generate and nurture leads;
  • And more!