Medical Spa Insider

On this week’s episode, Melissa Mickelson and Jessica Stellwagen, co-founders of Bodify, talk about how they built a successful medical spa practice focusing on CoolSculpting alone. They discuss:

• Going into business with family;
• Why they chose to only offer CoolSculpting;
• How to build a patient base with one technology;
• The benefits of establishing an identity early;
• How to approach referrals to other medical aesthetic practices;
• Building patient retention through patient experience;
• The process of fundraising for the start-up;
• Overcoming fear to make decisions to grow the business;
• The need to constantly gain new patients with CoolSculpting;
• How to generate and nurture leads;
• And more!