This week, Sara Osmer, chief marketing officer, and Victoria Voorhees, director of marketing communications for SkinSpirit, stop by the show to talk all about marketing for medical aesthetic practices. They cover:

  • The importance of being true to the pillars of your business;
  • Challenges and opportunities specific to marketing in medical aesthetics;
  • How to balance promoting the brand vs. individual practitioners on Instagram;
  • Marketing strategies for a multi-location, multi-state brand;
  • The role PR plays in medical aesthetics;
  • Influencer marketing in the medical spa industry;
  • Common mistakes in medical spa marketing; and
  • Which marketing channels are best for new practices.