The NPs of LexRx talk about excelling at two things many industry veterans still don't have a handle on: running an injectables-only practice, and servicing a client base of primarily Millennials. Listen as they talk about their journey into aesthetics, how they built their brand, and how they structured their business model to succeed in ways that many still don't know where to start. (Hint: Sell results and experiences, and NEVER discount medical services.)

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