Lynn Heublein, CEO and co-founder of SkinSpirit, joins Alex this week to discuss the brand's history—dating back to 2003—and business strategy. She delves into how the SkinSpirit built its name on prioritizing customer experience, how it survived the recession, and how she used her experience in technology startups to build a 12-practice brand spanning multiple states. Listen in for a high-level breakdown of the business side of medical spas from one of the industry's best.