This week, Nicole Norris, MD, gives a soup-to-nuts rundown of how she built her practice from serving a town of 20,000 people to drawing patients from 50 miles away or more. She talks about the importance of knowing her demographics, and understanding the marketing channels that are most successful in her area. Key conversation points include:

  • Making the jump from family medicine to medical aesthetics;
  • Building personal relationships with patients;
  • Advice to new medical spa owners;
  • Small market success during COVID-19 and beyond;
  • …and much more!