In this week’s podcast, AmSpa CEO, Alex R. Thiersch, JD, speaks with Brooke Bower, director of marketing research for Gordian Solutions Group. They discuss the making of the 2022 Medical Spa State of the Industry Report and its results, including:
- Filling the gap in market research for medical spas;
- The great majority of single-owner “mom-and-pop” medical spas;
- How the report was put together;
- The findings that stood out to her;
- Which results changed since the start of the pandemic; and
- Medical spa growth, revenue, patient volume, expenditures, margins, patient demographics and more.