Episodes
Thursday Apr 06, 2023
Greatest Hits: Small Business Marketing at a Big Business Scale
Thursday Apr 06, 2023
Thursday Apr 06, 2023
This week we revisit our conversation with Hally Pinaud, VP of product marketing at Podium. She spoke on all things marketing in the medical aesthetic space, covering:
- The power of online reputation management;
- How to arm small businesses to compete in the age of Amazon;
- The need to be innovative to market in the medical spa industry;
- Consumer research around local businesses;
- How small business owners feel about their prospects going forward in 2022;
- The consumer focus on ease of doing business, and what that specifically means for medical spas;
- The importance of being involved in your community;
- How text message marketing can be a game-changer for local businesses;
- And more!
Version: 20240731
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