Medical Spa Insider

This week, Melissa Rogne talks about starting her single-location medical spa in Fargo, North Dakota, building it into an 11,000 square-foot, multi-million-dollar practice, and selling to a private equity group to become president of a new multi-state brand. She talks about:

• How she built huge volume in a small market by creating demand in her community;
• The importance of understanding what resonates in your market;
• The marketing strategies that worked best as she grew her practice;
• Her keys to rapid growth;
• Her approach when deciding to sell;
• Being contacted by private equity representatives at Medical Spa Show 2020;
• The process of the purchase of her practice; and
• Her plans moving forward as part of a new, multi-practice brand.